Merchandising Refrigerators 101
Regardless of the type of food or drink you’re selling, you need a refrigerator that’s keeps your products fresh and encourages more sales. Freezer and refrigerated merchandisers share many of the same elements with commercial refrigerators. But how do you know what’s right for your products? Let’s explore the basics of merchandising refrigerators.
The Brighter the Better
An engaging merchandiser will encourage more sales. LED lighting systems are great for drawing customer’s attention to the products on display. A sleek refrigerator finish paired with bright illumination will highlight your product without creating a harsh glare. Not to mention that LED Lights are up to 80% more efficient than traditional lighting. It’s a win-win situation: you don’t have to replace them as often, and you save money.
Damage Control with Doors
Having your hand slammed in the door of a fridge is painful. To avoid dangerous situation like this, make sure that the door hinge is equipped with a self-closing system. That way, the door slowly returns to its original position without anyone or anything getting harmed.
Free of Damaging Chemicals
The EPA is constantly working on refrigerant regulations for the removal of CFC and HFC. These chemicals destroy the earth’s ozone layer that shield the earth from harmful ultraviolet (UV) rays. Offering less harmful, eco-friendly refrigerators appeals to owners who want to ensure the safety of their food and consumers.
Staying Cool in Cooler
How many times have you gone to grab an ice-cold soda at a convenience store only to discover that the sodas aren’t cold? To ensure that your products are being delivered at an ideal temperature for consumption, it’s crucial that your cooler is performing at the optimal temperature. For example, if you’re using an open-air merchandiser, the temperature shouldn’t exceed 75 degrees and the humidity should stay around 55%. This ensures your food is safe to eat and meets your customers’ temperature expectations.
The Use of Electronic Motor Fans
Over the years, the ability to cool products has advanced from a block of ice to high quality electronics. A refrigerator’s electronic motor fan maintains the machine’s performance and efficiency. These fans use only a fraction of the standard energy required for motors. Having a cooler that requires less energy allows a longer lifespan for the fan motor and less replacements for you.
Refrigerators are one of the most important pieces of equipment in the kitchen for keeping foods safe. That’s why you should use a company like Imbera that is dedicated to the design, development, and manufacturing of commercial coolers since 1941.
We are proud to be the first to market with a complete line of products that use R290 coolant. Contact us at 678-504-6835 to learn more about the refrigerator that’s right for your business.