For Times They Are A-Chagin’ in the Fast Food Industry
Bob Dylan penned it perfectly;
“For the loser now will be later to win
For the times they are a-changin’”
And they continue to change. There was a time when the idea of a hand held computer was the stuff of science fiction. Now not only is it a reality for the working adult, but for kids as well. As our society grows accustomed to the ease and accessibility of being plugged into the web, so does the role of all aspects of our society. For example I remember the day when coffee shops were the only places that offered free WIFI or you had to pay a small fee to access the restaurant’s WIFI. Today, it has become an expected service. This is really changing the game specifically for fast food chains, with more and more clients expecting free WIFI.