According to The NPD Group the forecast for the restaurant industry in 2015, predicts a 1% growth.
This growth is built upon the consumer’s core list of must-haves. Thought this list of must-haves does not change, the definition by the consumer does. At the top of the must-have list is convenience. This is aided by our tech-savy world and the use of mobile apps. Riggs states that having an online presence is no longer a “want” but a “need”. A couple of big names have already made the jump and have started using online ordering from your computer but from your hand held device via apps. This change is not only for ordering, but for interaction and payment. Restaurants have to be prepared for Apple Pay and the effect this will have across the board. As well as the consumers interaction with the restaurant on line via Facebook, twitter, Yelp, ect…
The NPD Group’s research goes deeper, covering the other must-haves on the consumers list, such as unique items on their menu.
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Let me hear from you. What do you think? Did the report nail it on the head or are they missing something?
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