Imagine, you are seated at a restaurant and your order arrives. It looks AMAZING! What is the first thing you do? Grab your cell phone to snap a quick picture to post to your social media account of your choice. You know you’ve done it.
I came across an article from the <a href=”http://www.farmersjournal.ie/social-media-important-for-food-service-industry-168630/”>Irish Farmers Journal</a>. Maureen Gahan from Bord Bia calls it “food theatre”.
I know that the article talks about the food market of Ireland, but I think this applies tenfold to the US. Anyone can post pictures and hash tag your restaurant. This adds pressure for chefs to display their culinary skills 24/7.
What do you think about this new social media direction that restaurants are being forced into? I would love to hear your opinion.
Imbera Foodservice is specialized in providing world-class solutions for the needs of the Foodservice market. We produce 470,000 coolers a year and service more than 1.3 million, making us one of the world’s largest companies in our industry. Imbera operates with three production facilities and eight sales offices, and offers maintenance services across 40 different countries, providing jobs for 4,000 employees. To learn me please contact us at info@imberafoddservice.com.
