As consumers become increasingly health-conscious, the supermarket perimeter has become more vital than ever before. While the dry goods shelved on the center aisles still make up a notable portion of shoppers’ purchases, refrigerated and frozen groceries have become staples for many families.
There’s never been a better time for food retailers to ensure that their perishable products are well-presented. Along with strategic product placement, the right commercial refrigerator can make all the difference when the goal is to maximize the turnover rate of cold inventory.
Stainless Steel Commercial Refrigerators Capture Shopper Attention
The best commercial refrigerators marry efficiency and function with tasteful aesthetics. Echoing top-of-the-line home appliances, commercial cold storage units that feature stainless steel casing display contents with sleek, professional style that magnetizes customers and multiplies purchases.
But there’s more to it than just good looks. Because stainless steel is non-porous, it repels bacteria, creating a more hygienically appealing showcase for edible items while helping merchants comply with health regulations. And since stainless steel is easy to clean and resists fingerprints, it’s a great choice for commercial refrigerators, as it keeps product displays looking sharp with minimal daily maintenance.
Techniques for Effectively Merchandising Food in Commercial Refrigerators
When perusing grocery store aisles, generally the customer’s gaze is drawn first toward products at eye-level, and commercial refrigerator shelves are no exception. Food retailers can take advantage of this tendency by intentionally using that space to showcase particular items.
Whether grocers want to feature store-brand milk, emphasize premium ice cream, or highlight this week’s special on orange juice, positioning refrigerated merchandise on eye-level shelves allows merchants to direct consumer attention to the chilled inventory they want to underscore most.
And by arranging items so that product colors alternate and contrast, retailers can create visually alluring displays that encourage shoppers to examine further, increasing the likelihood that cold fare makes its way out from behind refrigerator doors and into customers’ baskets.
Commercial Refrigerators Illuminated with LEDs Highlight Food Inventory
Of all the latest innovations in commercial refrigeration, LED lightbulbs offer food retailers one of the greatest potential returns on investment. LEDs shine bright, cool-toned light on refrigerator contents, enlivening colors and creating high-contrast, eye-catching displays. By applying clean and even illumination, LEDs prevent shadows and reduce glares that can disrupt customers’ views of product packaging.
And since LEDs have a lifespan of up to seven years and consume minimal energy, they far outperform standard lighting methods. This makes commercial refrigerators with LED lighting a powerful and effective merchandising tool that attractively showcases contents while contributing to increased sales.
For consumers, shopping is a visual experience, first and foremost. Food retailers can use this to their advantage and grow their bottom line by employing aesthetic savvy when showcasing refrigerated and frozen provisions.
To learn about Imbera’s full line of commercial refrigerators, including the VRD43 and G319 with stainless steel housing and LED lighting, contact us today at 678-504-6842.
